Vision, Mission and Core Values

Vision

Where there are people there is Lee Kum Kee

Mission

  • Promoting Chinese cuisines worldwide
  • Advocating the premium Chinese health regimen and nurturing healthier lives with balance, affluence, and harmony

Core Values

  • Pragmatism
  • Integrity
  • Constant Entrepreneurship
  • "Si Li Ji Ren" (Considering Others' Interests)
    • Put yourselves in others’ shoes
    • Care about others’ feeling
    • Demonstrate Helicopter view
  • Benefitting the Community
  • Sharing Fruits of Success